 |
Testimonials
"Throughout my time in GOA, a large percentage of my new and recurring business has come through my participation in the organization. And participation not only means attending events such as the luncheons and business after hours; it also means giving back to the GOA in terms of working on committees and events. This is where members really get to know about you and your character. It seems the more I give to the GOA, the more I get in return."
Peter Czuchra
Cyber Com, Inc
|
 |
|
Strategic Plan
In order to accomplish our Vision and Mission, we have four key Strategic Initiatives. They are:
Membership
Maintain a viable and growing organization by increasing new members and retaining existing members
- Develop and implement a program to increase first year renewal rate to 50%
- Develop and implement a program to increase membership renewal rate to 88%
- Develop and implement a program to recruit 200 new members in 2008, 220 in 2009 and 242 in 2010
Programs, Events & Training
Create and deliver quality programs and events that provide value to businesses while contributing to the financial stability of the Association
- Increase participation of current programs & events by 10%
- Develop creative networking opportunities at all events
- Host at least (1) Quarterly seminar or training program
Marketing
Promote the value and identity of GOA as the premier regional business association of Northern Illinois
- Develop and institute a comprehensive 12 month Marketing Plan NLT 12/31/07; NLT 10/01 of 2008, & 10/01 of 2009
- Develop Quarterly surveys for member feedback and distribute results to teams and board for review
- Develop a Newsletter strategy that generates income
Government Affairs
Provide information and advocacy on political issues affecting businesses within our Region
- Expand existing & develop new relationships with key government officials within our region
- Organize events to highlight and promote issues that impact our membership
- Provide regularly scheduled communication to the membership on how to access, understand, and influence legislative issues
|
|
